Investing in Need

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Situation

In the year 2000, there were 15 million millionaires in the world, the global luxury market was valued at $170 billion, and a single person in London needed £1,200 every month to cover the costs of rent, utilities, food and transport.

This year, 2025, there are 60 million millionaires in the world, the global luxury market is valued at $1.5 trillion, and the average single person in London now needs £3,500 every month to cover the costs of rent, utilities, food and transport.

By the year 2050, it is estimated that there will be 320 million millionaires in the world, the luxury market will continue to spike, and the cost of living in London will most likely be too high for any average person to afford.

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Consequence

The consequence of this is that every year, every month—practically every day—more and more businesses are changing their business models to target those who can afford overpriced goods and services.

I say “overpriced” because, often—indeed, most of the time—there is no justification for the gross increase in prices, which is often little more than placing a shiny bow on the same box. And it is working, very well. All over the world, businesses are increasing their margins simply by raising prices, leading to more and more companies targeting the same market.

On the other hand, the number of people in the world considered to be part of the middle- and lower-income groups in the year 2000 was 5 billion. In 2025, it is still 5 billion, and in 2050 it is estimated that the group will remain at 5 billion. The group remains the same size, while the goods and services available to them—and that they can afford—will shrink considerably.

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Predictions:

It does not take a genius to make certain logical predictions:

• The market targeting people who are able and willing to purchase overpriced goods and services will become saturated, forcing businesses to increase their operational expenses in order to remain competitive, lowering margins.

  
  

• The market targeting people who can only afford reasonably priced quality goods and services, and low-cost goods and services, will become significantly less competitive as supply diminishes, eventually being unable to meet their needs.

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Opportunity

This presents lucrative opportunities for both established and emerging companies to fill the gap in the market targeting middle- and low-income groups.

With operational efficiency—something becoming easier and easier to attain through modern technological advances—it is quite possible, given the size of the market, that both profit margins and revenues will be very high.

Based on the behaviour of markets, it is easily understood that there will be enormous opportunities in all sectors: impact housing, low-cost housing, inland urbanisations, entertainment (cinema, theatre, parks, concerts, nightclubs, streaming, literature), information, technology, automobiles, tourism, fashion, food, beverage...

To put it as simply as possible: “there is gold in them thar hills” where the middle- and low-income groups reside.

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Feel free to contact me at gary.thoulouis@orangepeelpr.com for assistance with preparation or development.