Wine selling made easy

Consumer Problems

Impossibility of understanding the complexities of the flavours of the millions of table wines.

The difficulty of choosing the best wine based on budget and use.

Retail Problems

Consumer addictively choosing wines that are familiar and easy to pronounce.

Consumer addictively choosing wines based on price (not too cheap, but not expensive).

Declining wine sales

Solution

Categorised wines, not by country and region, but by use and description.

Examples:

Red wines suitable for outdoor summer consumption with red meats and vegetables

Red wines suitable for casual drinking, seafood and cheeses

Award winning wines that will increase in quality and value suitable for consumption with red meats, cold cuts and strong aged cheeses.

Best white wines for outdoor summer consumption with seafoods and sharp aged cheeses.

Objective

Make it easier for the consumer to choose the best wines for their purpose.

Make it easier for the consumer to understand the value of choosing unpopular wine varieties and higher priced wines.

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