Premium, D2C, Athlete Promoted Sporting Brand

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Manufacture Problems

Rising labour costs

Rising international shipping and trade costs

Rising branding, marketing and sponsorship costs

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Consumer Problems

Extremely high mark-ups on premium goods (8x+)

Low quality goods with premium brands

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Solution

Consistent high quality premium sport brand at very competitive pricing

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How

The best manufacturing at the lowest cost taking into consideration shipping, customs, duties, management and potential branding, marketing and public relation benefits.

Direct-to-consumer sales that avoid high mark-ups, but cover affiliate, shipping and packaging costs.

Zero branding, marketing and sponsorship costs by thousands of affiliate/design sales agreements with b-list celebrities, artists, influencers and athletes with over 500K combined very loyal social media followers.

Same manufacturing costs, higher sales margins, higher brand benefits, lower management costs, lower operating costs, zero marketing costs equal more profit selling higher quality products direct-to-consumers at lower prices.

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Pricing Strategy

Extremely competitive. The goal is to become the brand where consumers can purchase very high quality products at very low prices.

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Objective

Become the brand that the really hip people wear in the short term and the brand that the really clever people wear in the long term.

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Note

Communication with five selected b-listers from major league football, baseball, basketball, music and film have shown an eagerness for the concept.

Feel free to contact me at gary.thoulouis@orangepeelpr.com